G'day, I'm Mitch — born in Victoria, raised in Darwin since I was 7, and absolutely hooked on fishing from the moment I could hold a rod. Fishing has always been a way of life.

In 2023, I decided to turn that passion into something bigger — launching my own fishing apparel brand, built for the Top End lifestyle. Our gear is designed to keep you comfortable, protected, and looking sharp whether you're out on the boat or kicking back at the pub.

I also run a YouTube channel where I share fishing adventures, local spots, and the real Darwin experience — check it out and come along for the ride.

This brand is for fishos, families, and anyone who loves the Territory as much as I do.

Thanks for being part of the journey.